Day 6 - Why You Don’t Need to Be Consistent — You Need to Be Congruent
For intuitive creators, the path to visibility isn’t repetition — it’s resonance.
You’ve probably heard it a hundred times:
Just be consistent.
That phrase is on every marketing podcast, in every coaching programme, and across every Instagram carousel, trying to convince you that the secret to success is repetition.
If you’re an intuitive entrepreneur, an emotional authority in Human Design, or someone whose creative flow moves in cycles rather than straight lines…
That advice doesn’t just feel hard.
It feels wrong.
The Problem with ‘Just be Consistent’
Consistency, in the way it’s traditionally taught, is external:
Post three times a week.
Go live every Monday.
Email your list every Thursday at 10 am.
These are helpful benchmarks — if you’re a machine, but you’re not - you’re a human being. So when you try to force consistency on top of misalignment, you burn out. You start to think you’re lazy, disorganised, or unmotivated.
When really, you’re just trying to follow a rhythm that was never yours to begin with.
What You actually Need: Congruence
Let’s introduce a new word into your business vocabulary: congruence.
If consistency is about showing up on a schedule…
Congruence is about showing up in your truth.
It means your energy matches your message.
Your timing matches your readiness.
Your voice matches your values.
You’re not just creating content — you’re expressing what’s real.
That’s what draws people in. Not the schedule, not the volume, but the resonance.
When you act from congruence, your audience trusts you more because they can sense the alignment.
Even if you disappear for a few days. Even if your format shifts.
Even if you change your mind and come back with something new.
They trust you because you trust yourself, and that’s magnetic.
Why This Approach Works (even with the algorithm)
Here’s the twist: Congruence actually builds better engagement over time, because your content resonates emotionally, is more shareable and deeply felt, and instead of sounding like everyone else, you sound like yourself. Which means you are not interchangeable. You are irreplaceable.
How to Practice Congruence in Your Brand
Notice Your Energy Patterns
Are you clearer in the mornings? Do you feel expressive during certain moon phases? Does your creativity rise during specific seasons? Track that.Create a Flexible Rhythm
Instead of forcing a strict content calendar, create a flexible one. Share a meaningful post once a week or record when you feel emotionally clear, and then schedule it accordingly.Build a Permission-Based System
Before posting, ask yourself whether what you’re sharing aligns with your energy and whether it feels genuine or performative.Trust Your Timing
Sometimes visibility isn’t about being louder.
It’s about being more you, and people feel that — even if it’s not algorithm-perfect.
Your visibility will expand when you stop forcing shoulds and start building around your actual rhythm.
You don’t need a new productivity system. You need a business model that honours your energy.
Let congruence be your new consistency.
A Quick Note Before You Go
This Monday, July 7th, 2025, the paid tier of the Confidently Visible Café officially opens. You’ll get access to the deeper tools, embodiment practices, and brand clarity support that go beyond just strategy.
If you’re already sensing the shift — and you’re prepared to align your visibility with your truth — this space was created for you.
Become a Star Member before July 17 and get:
Full access to the paid Confidently Visible Café
The full 6-week Confidently Visible Programme, launching in September 2025 (value £350)
A private 30-minute Career & Brand Reading with me (value £75)
This is the only time this year you’ll be able to join at the special £300 founding rate.
After July 17, the price goes up to £400.
Because the world doesn’t need more polished brands, it needs more honest ones - and it starts with yours.